![]() ![]() Lindon Leader’s classic FedEx wordmark logo is famed for its hidden arrow between the “e” and “x,” referencing the fact that the company ships packages. The company has since embraced Rand’s vision for a playfully versatile design by incorporating a number of variations to the lettermark into its official logo style guide. The classic IBM lettermark designed by Paul Rand uses thin lines to represent the speed and efficiency of their computers.
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